RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦
RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦
RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦
RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦
RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦
RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦
Thoughtfully crafted. Intentionally rooted.
A collection of brands and digital experiences built with strategy, care, and room to grow.
A collection of brands and digital experiences built with strategy, care, and room to grow.
SELECTED WORK
SALON | HAIR & WELLNESS
SALON | HAIR & WELLNESS
GIRLHOUSE
STEP INSIDE THE GIRLHOUSE
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STEP INSIDE THE GIRLHOUSE
The website was designed to feel like an extension of the GirlHouse experience.
Visitors can explore the salon, hair and wellness offerings, and growing product line while getting a sense of the warmth and personality behind the brand.
The result is a digital home that feels welcoming, intentional, feminine, and elevated — while giving GirlHouse room to grow beyond the salon.
The Experience
The challenge was bringing together two distinct sides of GirlHouse: the fun, feminine energy of hair and beauty with the grounded, elevated feeling of wellness.
The resulting direction balances playful feminine details with refined typography, grounded tones, and thoughtful design — creating an experience that feels girly without feeling juvenile and luxurious without feeling unapproachable.
The Direction
GirlHouse was created to be more than a salon — it is an inclusive space where women can feel safe, comfortable, and cared for.
As the brand grew into hair, wellness, and its own luxury product line, including the Holy Grail hair growth spray and face balm, its online presence needed to reflect the elevated direction the business was heading.
The Foundation
Industry: Hair + Wellness
Services: Brand Direction + Website Design
LUXURY WEDDING PLANNING & DESIGN
LUXURY WEDDING PLANNING & DESIGN
POINT B EVENTS CO.
VIEW POINT B EVENTS CO.
VIEW POINT B EVENTS CO.
The website was designed to communicate the level of care behind the Point B experience.
From the first planning conversation through the wedding day, every detail is thoughtfully considered so couples and their families can feel confident, cared for, and completely present for the celebration.
The site positions Point B as more than a wedding planner — but as a trusted partner capable of bringing highly intentional celebrations to life, wherever they may be.
The Experience
The refreshed direction captures the contrast at the heart of Point B: oceans meet roses.
Romantic and refined, but with a sense of movement and adventure, the visual identity reflects a planner who isn't tied to one destination.
The brand now feels equally at home in Michigan, Arkansas, and wherever the next celebration takes her.
The Direction
Point B Events Co. is a luxury wedding planning and design studio built around one thing: taking care of every detail from A to B.
Originally established in Detroit, the brand was entering a new chapter after relocating to Central Arkansas — with a growing focus on destination weddings at sought-after luxury venues.
The existing brand and website needed to evolve alongside that vision.
The Foundation
Industry: Luxury Wedding Planning + Design
Services: Brand Strategy + Website Design
APPAREL DECORATION
APPAREL DECORATION
BOHEMIA SCREEN PRINTING
SEE BOHEMIA SCREEN PPRINTING
SEE BOHEMIA SCREEN PPRINTING
The project also introduced a new chapter for the business: Jolly Mango.
Launching in Spring 2027, the new line brings a more playful, tropical direction to Bohemia through beach and boating-inspired designs created primarily for an online audience.
Together, Bohemia and Jolly Mango give the business room to serve both its established Northern Michigan customer base and a new generation of customers beyond the region.
The Experience
Rather than starting from scratch, the goal was to elevate what already worked.
The existing bones of Bohemia's identity were preserved while introducing new visual elements and personality that better reflected its current owners.
The result feels familiar, but distinctly theirs — a thoughtful evolution rather than a complete departure from the brand's roots.
The Direction
Bohemia Screen Printing is a family-owned print studio serving Northern Michigan and the Upper Peninsula through local gift shops, clothing stores, and independent retailers.
After taking over an existing business three years earlier, the new owners were ready to make the brand feel like their own — while honoring the foundation that was already there.
They also needed a website they could actually understand and manage, along with guidance through the technology and digital side of the business.
The Foundation
Industry: Screen Printing + Apparel
Services: Brand Strategy + Brand Identity + Website Design
APPLY TO WORK TOGETHER
APPLY TO WORK TOGETHER
BOOK A STRATEGY SESSION
Turn your vision into a thoughtful, strategic brand that feels like you — and gives your business room to grow.
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