RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦ RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦ RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦ RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦ RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦ RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦

Strategic branding and website design for creative entrepreneurs ready to turn their vision into an intentional, thoughtfully crafted online presence—so you can send clients to a website you’re proud to have represent your business.

EXPLORE SERVICES

INTENTIONAL BRANDS BUILT FOR BUSINESSES BUILDING A FOUNDATION FOR WHAT’S AHEAD

INTENTIONAL BRANDS BUILT FOR BUSINESSES BUILDING A FOUNDATION FOR WHAT’S AHEAD

EXPLORE SERVICES

YOU'VE BUILT SOMETHING WORTH SHOWING OFF.

APPLY TO WORK TOGETHER

You've poured time, talent, and heart into building your business. You know the value of what you offer—but your online presence doesn't quite capture it yet.

It's frustrating when your website makes you feel like you're asking clients to take a leap of faith instead of giving them every reason to trust you.

That's where intentional design comes in.

Together, we'll build an online presence that finally feels worthy of the business behind it.

YOU'VE BUILT SOMETHING WORTH SHOWING OFF.

APPLY TO WORK TOGETHER

MEET THE DESIGNER BEHIND THE SCREEN

I'm Lila Rae, the designer and strategist behind Rae's Roots. I genuinely love helping entrepreneurs take the ideas in their heads and turn them into brands and online experiences they can be proud of.

From uncovering the strategy behind a business to bringing a new brand to life, I'm invested in the details that make a business feel established, intentional, and ready for what's next.

Because growth starts with a strong foundation — and I'm here to help you build yours.

XOXO, LILA RAE

BRAND STRATEGY

WEBSITE REVIVAL

DIGITAL FOUNDATION

Get clear on what makes your business unforgettable.

Your brand is more than colors and fonts. Together, we’ll uncover your unique positioning, refine your message, and create a strategic foundation that makes every piece of your business feel aligned and intentional.

Need clarity? →

Transform your existing website into one that works as hard as you do.

Your website shouldn’t just exist — it should attract, connect, and convert. We’ll refine your messaging, elevate your design, and create a more intentional experience that reflects the quality of your work.

Need an upgrade? →

Build a brand presence designed for the next chapter of your business.

The complete experience for businesses ready to elevate. We’ll create a cohesive brand strategy, visual identity, and custom website that brings your vision to life and gives your business the foundation it needs to grow.

Ready for the next level? →

WAYS TO WORK TOGETHER

THE ROOTS PHILOSOPHY

Your business has grown, but your online presence should grow with it.

I believe the strongest brands aren't built by chasing trends or adding more decoration. They're built from a clear foundation — knowing who you serve, what makes you different, and how you want people to experience your business.

That's why every Rae's Roots project blends strategy, storytelling, and intentional design to create a brand presence that feels as aligned as it looks.

PRETTY WEBSITES ARE EVERYWHERE.

INTENTIONAL BRANDS ARE BUILT. 

Featured In

Magazine

"We spent a month bringing her six-page site to life—something that not only matched her fun, girly personality but also streamlined her bookings, answered client questions, and helped her get discovered through local SEO. We became great friends through the process, and I realized how much I genuinely loved working with beauty professionals. They’re creative, passionate, intentional… and they deserve websites that actually reflect that."

READ THE FEATURE

READ THE FEATURE

BOHEMIA SCREEN PRINTING

GIRLHOUSE SALON

A modern digital home for beauty, wellness, and connection.

GirlHouse needed a website that captured the experience behind the brand — a space that felt welcoming, elevated, and effortlessly aligned with the care they provide their clients. Through intentional design and thoughtful structure, the website creates a digital experience that feels just as personal and transformative as stepping into their salon.

POINT B EVENTS CO.

A refined online presence for a luxury wedding experience.

Point B Events Co. needed a website that reflected the intentional, detail-driven experience they create for their couples. The design blends timeless elegance with strategic storytelling, creating a digital home that showcases their expertise, builds trust, and attracts clients looking for a truly elevated wedding experience.

Bringing craftsmanship and creativity together through a refreshed brand presence.

Bohemia needed a digital presence that honored their years of experience while creating room for the future of the brand. The website strategy brings together their craftsmanship, personality, and creative offerings into a cohesive experience designed to showcase their work and connect with the businesses and communities they serve.

VIEW THE FULL PORTFOLIO

VIEW THE FULL PORTFOLIO

READY TO ROOT YOUR DREAM BRAND?

Turn your vision into a thoughtful, strategic brand that feels like you — and gives your business room to grow.

APPLY TO WORK TOGETHER

READY TO ROOT YOUR DREAM BRAND?

APPLY TO WORK TOGETHER