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RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦ RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦ RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦ RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦ RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦ RAE’S ROOTS DESIGN ◦ ROOTED IN STRATEGY ◦ CRAFTED WITH INTENTION ◦ DESIGNED FOR GROWTH ◦ THOUGHTFUL BRANDS ◦ INTENTIONAL WEBSITES ◦

APPLY TO WORK TOGETHER

YOU'VE BUILT SOMETHING WORTH SHOWING OFF.

You've poured time, talent, and heart into building your business. You know the value of what you offer—but your online presence doesn't quite capture it yet.

It's frustrating when your website makes you feel like you're asking clients to take a leap of faith instead of giving them every reason to trust you.

That's where intentional design comes in.

Together, we'll build an online presence that finally feels worthy of the business behind it.

APPLY TO WORK TOGETHER

YOU'VE BUILT SOMETHING WORTH SHOWING OFF.

XOXO, LILA RAE

I'm Lila Rae, the designer and strategist behind Rae's Roots. I genuinely love helping entrepreneurs take the ideas in their heads and turn them into brands and online experiences they can be proud of.

From uncovering the strategy behind a business to bringing a new brand to life, I'm invested in the details that make a business feel established, intentional, and ready for what's next.

Because growth starts with a strong foundation — and I'm here to help you build yours.

MEET THE DESIGNER BEHIND THE SCREEN

PRETTY WEBSITES ARE EVERYWHERE.

INTENTIONAL BRANDS ARE BUILT.

Your business has grown, but your online presence should grow with it.

I believe the strongest brands aren't built by chasing trends or adding more decoration. They're built from a clear foundation — knowing who you serve, what makes you different, and how you want people to experience your business.

That's why every Rae's Roots project blends strategy, storytelling, and intentional design to create a brand presence that feels as aligned as it looks.

PRETTY WEBSITES ARE EVERYWHERE.

INTENTIONAL BRANDS ARE BUILT.

THE ROOTS PHILOSOPHY